Privacy Policy

Effective Date: July 23, 2026

At Murray's Fly Shop, we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.

This Privacy Policy applies to:

• https://www.murraysflyshop.com

• https://blog.murraysflyshop.com

By using our websites, placing an order, subscribing to our newsletter, or contacting us, you agree to the practices described in this Privacy Policy.

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Information We Collect

Depending on how you interact with us, we may collect the following information:

Information You Provide

• Name

• Email address

• Telephone number

• Billing address

• Shipping address

• Order information

• Guide trip and class registrations

• Customer service inquiries

• Product reviews or comments

Payment information is processed securely through Shopify and our payment providers. Murray's Fly Shop does not store your complete payment card information.

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Information Collected Automatically

When you visit our websites, certain information is collected automatically, including:

• IP address

• Browser type

• Device type

• Operating system

• Pages viewed

• Time spent on our website

• Referring website

• General geographic location

• Cookies and similar technologies

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How We Use Your Information

We use your information to:

• Process and fulfill orders

• Ship products

• Process returns and exchanges

• Register customers for guide trips, schools, and events

• Respond to customer service requests

• Improve our websites and services

• Personalize your shopping experience

• Send order confirmations and shipping updates

• Send newsletters and promotional emails if you choose to receive them

• Detect fraud and maintain website security

• Comply with legal obligations

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Email Communications

If you subscribe to our email newsletter, we may occasionally send:

• Fishing reports

• Fly fishing tips

• Product announcements

• Special offers

• New blog articles

• Event announcements

You may unsubscribe at any time using the "Unsubscribe" link included in every marketing email.

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Cookies and Analytics

Our websites use cookies and similar technologies to:

• Remember your shopping cart

• Save website preferences

• Improve website performance

• Analyze visitor activity

• Measure the effectiveness of our marketing

We also use Google Analytics to better understand how visitors use our websites so we can improve the customer experience.

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Third-Party Services

To operate our business, we use trusted third-party providers, including:

• Shopify

• Mailchimp

• Google Analytics

• Payment processors

• Shipping carriers

• Website hosting providers

These providers receive only the information necessary to perform their services on our behalf.

We do not sell or rent your personal information to third parties.

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Data Security

We use commercially reasonable administrative, technical, and physical safeguards to help protect your personal information.

While no method of electronic transmission or storage is completely secure, we work with reputable service providers that employ industry-standard security measures.

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Your Choices

You may:

• Request access to the personal information we maintain about you

• Request correction of inaccurate information

• Request deletion of personal information where applicable

• Unsubscribe from marketing emails at any time

To make a request, please contact us using the information below.

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California Privacy Rights

California residents may have additional privacy rights under applicable California law.

If you are a California resident and wish to request information regarding your personal information, please contact us using the information below.

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Children's Privacy

Our websites are intended for adults and are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 years of age.

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External Links

Our websites may contain links to other websites.

We are not responsible for the privacy practices or content of third-party websites.

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Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated Effective Date.

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Contact Us

If you have questions regarding this Privacy Policy, please contact:

Murray's Fly Shop

121 South Main Street

Edinburg, Virginia 22824

Phone: (540) 984-4212

Email: info@murraysflyshop.com

Website: https://www.murraysflyshop.com